Web Promotion Mistakes
After creation of a trendy website, the most vital role is to promote your
site in the search engines like MSN, Yahoo, Google, AOL, etc. and slowly
improve your rankings that will increase your sales and traffic. Most
webmasters, especially beginners starts their website by taking some serious
steps to receive thousands of traffic from the very next day, They seek
illegal ways to promote their website technically termed as "unethical
search engine optimization" and get some kind of traffic within a short
time. Unfortunately the success is short lived and when search engine spiders
find out the illegal practices they slam their doors shut on such sites and
ultimately their websites may be banned or penalized from major search
engines.
Search engine ranking is not over-night process and
webmasters generally follow the following guidelines, so that on
longe term basis their sites do well on the search engines. Your
site will definitely rank in major search engines and ultimately
increase sales and targeted traffic provided you have patience
to wait and optimize ethically..
1. DO NOT submit an under construction website. This
will lead to pushing your site to a corner of the Search engine
index.
2. DO NOT Spam. Content should be written for visitors than
for search engines. Lot of webmasters jam the paragraphs with
keyword repetition. The sentence construction more often is
incorrect. Use keywords effectively and meaningfully in your
content.
3. Use 301 redirect when you change your domain name. Do not
use any tricks on redirecting traffic.
4. Place your site in free directory like
http://www.dmoz.org, http://www.dir.yahoo.com or
http://www.gnetdirectory.com and you will receive good results
for ranking as well as traffic of your site.
5. You should avoid wrong methods of web page optimization.
Search Engine rules are always changing and you should keep
touch when you will try to optimize your site. Remember that you
should not create doorway or pages that will affect your
ranking.
6. I would recommend you to increase your page rank but you
should not involve in link farming or use an auto link exchange
programs or site networks.
Search Engines will penalize if you use the techniques. It is
better to start link exchange in legal ways and start link
exchange in quality sites
in your category. If you start link exchange with unrelated
category, that will affect your search engine ranking and may be
penalize by search engines.
7. You should not prepare web pages with too much keywords
and it is better to use different keywords at different places
of your site. Use maximum two keywords per page.
8. You must not include your site in the same IP Address and
that will definitely down your PR.
Some of the website owners are trying to receive untargeted
traffic but this will not help to increase your sales. Try
always targeted traffic and search engines can give always give targeted
traffic, so that concentrate more with search engines and that
will help to increase your more sales and more reliability of
your business.
Hope you enjoyed reading the article.
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