Monday, April 30, 2007

Difference between Organic SEO and PPC

It doesn’t matter how great your website is if you don’t get visitors. This is where Organic (Natural) Search Engine Optimisation (SEO) and Pay per Click (PPC) becomes so important, as they drive traffic to your website. What are SEO and PPC and how exactly do they help your business?

Search Engine Optimisation and PPC: Conceptual Differences

The most important thing to remember is that Search Engine Optimisation (SEO) and PPC are complementary strategies. There is no conflict between using the two techniques, and both will be more successful if used together as opposed to using just one or the other in isolation.

The most obvious difference is the price tag that comes with these two techniques. You are paying for the clicks that PPC sends your way, whereas the clicks from Search Engine Optimisation are free. Getting to the top of the Search Engine Optimisation tree for your most lucrative search keywords requires extreme hard work. Getting to the top of the PPC for identical search terms requires financial potential (just how much is dependent on the competition for that particular search term) and work. Both PPC and Organic Search Engine Optimisation require hard work researching keywords so that you know which search terms to buy (for PPC) and which terms to optimise for (SEO). Different creatives per search term or group (PPC) and different tags for each page of your site (SEO) both need to be written to entice customers. Natural Search Engine Optimisation has the added complication that the title tags need to be written with the search engines in mind as well.

PPC can be characterised as INSTANT traffic to a site. If you’re willing to pay the price of the clicks, and your bid is on the higher side you can choose search terms in the major Pay per Click engines. Providing your search term has enough traffic, and your creative is tight and enticing, you should notice a bump in traffic.

Search Engine Optimisation is a slower process. You are unlikely to see major changes to your traffic in the early stages, as so much of Search Engine Optimisation is to do with the structure and environment of your site.

However, the effects of Search Engine Optimisation are long term thus making it far cheaper than PPC. With PPC, the moment you stop your payments the traffic dries up entirely. Search Engine Optimisation on the other hand will continue to bring in traffic even if you stop SEO work on the site, although you will need to ensure that your SEO campaign keeps abreast of changes in the search engine algorithms.

Search Engine Optimisation and Pay per Click go hand in hand and you have to implement a combined strategy to achieve best results. That is why you should hire a search engine optimisation company who has done successful campaigns. SEO India is our recommended SEO company who brings results. Try them.

Friday, April 27, 2007

Build the Web Site Yourself or Hire a Web Designer and Developer?

Should you design your site or engage a Web designer and developer?

The decision boils down to a few factors:

Does your Web hosting service offer any tools and templates to help you? If so, you may be able to quickly create a Web site with little or no technical knowledge, and at no additional cost. Also, there are many free scripts available that enable you to add features to your Web site, such as a traffic counter or a customer feedback form, with very little technical knowledge.

If no templates are available, the next best do-it-yourself option is using WYSIWYG HTML/Web site software like FrontPage. These tools enable you to design a Web site with very little technical knowledge, and many include templates.

If you do not have templates or WYSIWIG software available, do you have the necessary skills in-house to design your Web site? To do the job yourself, you will need graphic design skills, the ability to create graphics, HTML and JavaScript programming skills, some knowledge of information organization, and a general familiarity with Internet technology and software. If you don't have these skills, are you willing to take the time to obtain them?

What is your Web site budget? Hiring a designer and programming company will probably cost more than doing it yourself. Indian Web designers typically charge from $10-$15 per hour. Before you hire a designer, make sure you have a clear idea of what you want your site to look like and how you want customers to navigate it.

Do you have some skills but lack others? If so, control your costs by hiring a designer or developer to do only the work that you cannot.

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Step 3: Host Your Own Web Site or Work with a Web Hosting Service?

The Web site you build must be stored on a computer that has a reliable, secure connection to the Internet. Hosting a Web site means providing the technical resources (the computer hardware and operating system, the networking equipment, the Internet connection, etc.) needed to make your Web site available to your customers. You can either host your own Web site or hire a Web hosting company, such as thePlanet, Interland, Rackspace to host your site. There are advantages and disadvantages to both.

Hosting Your Own Site Advantages: You are in complete control. You have unlimited flexibility: you choose your own hardware, operating system, database, and other tools. You do not have to learn another company's Web hosting procedures. You will not pay additional charges for hard disc storage space or bandwidth usage.

Disadvantages: Purchasing and maintaining computer hardware and software can be expensive. Obtaining a reliable, fast connection to the Internet can be very expensive. You will need a high degree of technical knowledge, and if you have any problems, you're on your own.

Working with a Web Hosting Service
Advantages: Reliable and secure computer hardware with a fast connection to the Internet. Low start-up costs and relatively inexpensive monthly fees. You can get your Web site online much faster. Technical support is often free or available at a nominal charge. Purchase only the services you need and add more as your business grows.

Disadvantages: You are limited to the software and hardware options the hosting service offers. Monthly fees may vary depending on how many customers visit your Web site. Not all hosting services are created equal: it takes some research to find a reputable company that will be a trusted advisor and help you grow your business.

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Register a Domain Name

A domain name is your business's identity on the world wide web; it will be used as part of your company's e-mail address and its Web site address (URL). For instance, if your domain name is dassnagar.com, then your e-mail address might be me@dassnagar.com, and your Web site URL would be www.dassnagar.com.

It is important that your domain name be less than 20 charecters, descriptive, and easily memorable. For instance, Dassnagar's domain name is dassnagar.com. If you can't be descriptive, then be short and memorable. When dassnagar obtained its domain name, it had many choices: DassnagarInfosystems.com, DISWebDesign.com, but they chose the simplest name: dassnagar.com

Also note that www.dassnagar.com and www.dassnagar.co.in are two entirely different domain names. If you own one and a competitor owns another, then your customers may mistakenly go to the wrong site. To avoid this problem, consider registering several domain names. Example dassnagar registered all names with spelling mistakes like dasnagar.com and disindia.com.

The best place to register domain is Network Solutions, Enom and Directi. Godaddy is the worst.

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Type of Website

Step 1: Decide on the Type of Web Site You Need

The type of Web site you need depends on the nature of your business and the goals you have for the site.

A brochure Web site is the easiest to build (www.rotamech.com is a good example). These sites also called static site or HTML sites combine the roles of online brochure, and enquiry generation by having contact form. Brochure sites are used primarily by start-up business of all types, restaurants and other small businesses that need to promote their message online so that customers can know about them. Brochure sites usually have basic information about the business's products or services, location, and the hours it's open. They make heavy use of photographs and marketing copy to entice potential customers to visit. Optimising Static Websites are also easier as search engines prefer static pages.

If you need to frequently update your web pages and do not have HTML knowledge, then you should go for an Updateable Website. These sites are powered by Content Management solution that enables you to add/edit and delete content using an online panel protected by Password. Overall it gives you the flexibility to update your site without engaging a designer and you can do at your convenience.

If want to sell your company's products directly to customers, you will need am Ecommerce Web site that revolves around a product database (online catalog) (www.teamoods.com is a good example). Each product in the product catalog contains a thorough description, photograph and product reviews. Catalog sites need CMS that manages the catalog and a shopping cart, with shipping calculator and credit card payment integration. Ecommerce sites can be made as cheaply as 1,000 USD using FREE Open source frameworks like osCommerce, Comercus but eventually such sites do not attain search engine rankings nor gives your customer to expose his credit card to a site that is made from free source codes. Freelance firms mostly rely on existing open source products which they can skin and sell at flat rates and short timelines. Freelance firms are ideal for those Customers who are shopping for the cheapest offers available.

Many businesses publish or distribute newsletters, articles, bulletins, reports, editorial opinions, educational materials, cartoons, music, animations, and other information (www.teamoods.com is a good example). These sites are usually heavy with text and graphics and are often designed to resemble an enterprise image.

Once you choose the general type of site you want, you need to decide what features you will offer. The choices are almost unlimited, but some of the most popular additional features are: membership, video broadcasting, blogs, message boards, news bulletins, stories, free file storage space, slide shows, personal home page and automated customer service.

Before deciding the type of Web site you need, look at your competitor's sites and position your site accordingly.

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Building a SEO-Friendly Website

1. Choosing a domain name

Domain Name in Internet is the identity of your business. Selecting the right domain name for your website is important for your future success. Not only does the domain name need to be logically themed to your business and be fairly easy to remember, but your choice of domains can have an effect on your placement within search engines.

Keyword Importance

The actual domain name of your website may be included as one of the factors considered by the large search engines in determining whether your web site is relevant for a specific keyword. As a result, including the most-searched keyword for your business in the domain name itself can increase your sites relevance in search result pages (SERPs). The SEO India Keyword Suggestion Tool is a great resource for figuring out which keywords are the most important for your business, and thereby can be considered as an important part of your domain name.

There are of course many examples of seemingly irrelevant domain names that perform exceptionally well on search engines. The domain name of Google is a perfect example. Search engines use complex algorithms to determine a websites relevance, so remember that this is just one of many factors.

Alphabetically Speaking
The value of creating a great brand exceeds the advantage of being the first on alphabetical lists with a nonsensical domain name.

Think Branding
Building a great brand should be a primary goal of most online businesses. The almighty Brand is among the companys core assets. Since a strong presence on the Internet is becoming more and more important for even traditional businesses, the right company name and URL choice can be vital to your businesss success. Choose a name which is easy to remember, easy to pronounce, and does not infringe on existing trademarks.

The goal of corporate branding was eloquently summarized by Marketing Sherpa:

We are building a religion
We are making a brand
Were the only ones to turn to
When your castles turn to sand

An easy-to-remember domain name is a valuable tool for your business promotion and recognition.

Including hyphens in a domain name has its pros and

Wednesday, April 04, 2007

Tips for Building Niche Websites

The best variation is to jewel a activity area. You could rehearse leader from your friends, media, books, sneaking pages, or from top affiliate programs. Once found that, the next important thing is to market the website so as to attract a good traffic to the website everyday. In fact, this is the difficult most part in building a niche website. This article discusses few tips that could effectively help one to market his/her niche websites.

1) Write articles further propose to divergent avowed directories. This is an striking depiction to push traffic to your websites. But, ensure that the articles have a link back to your website.

2) Participate actively spell contradistinctive discussion forums command your niche. Find few proper further common forums in the web and register for an account. Observe the activities in the forums for few days to get a feel of it and then have a go at it by answering few questions, all the while subtly promoting your website.

3) Use blogs to your advantage. Publishing your blog with RSS feeds besides updating present ofttimes entrust sequentially augmenting the visibility of your website.

4) Link exchanges culpability unraveling a website's page ranking. Hence tie to particular well-timed also feverish quality websites in your niche. However, it must be kept in mind that linking to low ranked websites could be counterproductive.

5) Posting comments notoriety other blogs repercussion your trade is further a desired rubric to improve the visibility of your website. But, while doing so, never attempt anything unethical like abusing a particular entry or making hostile criticisms.

6) Another dynamic mode to push your nine-to-five website is due to habitual accentuate releases, on something news worthy that is happening in your portal. Designing an affiliate program and recruiting hard working affiliates in exchange of a share of your profits is also a decent idea you can try out. Finally, if you are prepared to shell out few bucks, consider pay per click advertising - like MSN AdCenter and Google ad words - banner advertising or buying paid links to high PR websites.

7) All these aspects could up the reputation of your stint website. But what incitement incarnate serves if the website does not constitution string the first few search results in a search engine? Therefore, some serious SEO while designing the website is also important. Sans SEO, it is next to impossible to remain visible in the web.

Thanks to Peter F., marketer of India Web Design Directory

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