Your company is expanding to foreign markets and you’ve been chosen to oversee the localization of your company’s web site. You built the web site and you know all about it: every page, each navigation button; scripting, coding, applets, cascading style sheets, etc. But you don’t have a clue about the translation process. At this point, you are doing some research about translation and localization and may seek some guidance. You need a plan - identifying possible challenges and implementing the most cost-effective processes.

Here are some tips that can help with your website translation:

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Remember when the web consisted of nothing more than a few static web sites coded exclusively with HTML? Life was simple back then. Back in 1996, a website could be created in a few minutes by inserting the content into a basic HTML template, and adding some graphics for style. Now, the internet is populated with web sites that are more complex. Modern web sites use anywhere from two to sometimes twenty different programming languages, specifications and scripts. Some of the code runs on the front end, some runs on the back end, and some runs somewhere in between.

We have the wireless revolution to thank for making web programming so arduous. Most wireless devices, such as cell phones, palm tops, laptops, and even computer screens in automobiles, now come equipped with access to the internet and email. These gadgets have web browsers and platforms that are very different from what is installed on a traditional desktop PC. Wireless browsers are often not compatible with many elements of the HTML programming language. Web programming had to evolve to suit the needs of those that surf the net on wireless computers.

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All small businesses have one thing in common. They need to save money. Whether it is on daily supplies, wages or advertising, this fact remains the same. In this article I talk about the ways that small businesses can really take advantage of the web 2.0 marketing space. The best part of using this medium is that most of the really good resources out there to market your goods and services are free to sign up for and easy to use. The main cost realization to the small business from using the medium is in the time and dedication to their web 2.0 marketing campaigns as they do take some time to formant. The results can be extremely welcome to the small business person as they see their market share increase many fold over time globally.

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