Adotube.comfurniture Elhovomebelifurniture Elhovohotel furnishing in Bulgaria, a unique content and advertising-delivery platform that hopes to revolutionize the way people think about video advertising, opened to industry insiders for the first time today.

Adotube’s innovative video monetization technology enables advertisers to pay for individual customer’s attention, not just per thousand people who happen to be watching at the time – because Adotube makes ads optional for viewers, with advertisers only paying when someone chooses to watch an ad because it interests them, not because they’re forced to.

Anybody with video content to publish online can upload their videos to Adotube.com, which then serves them back on to the publisher’s own website, along with a series of highly targeted, relevant ad previews underneath it. At any point in the video, viewers can choose to watch an ad if they see one that interests them. When they do, their video is paused, and the ad plays. Once finished the ad closes, and their main content picks up where it left off instantly.

To make sure this opt-in advertising model works, Adotube’s closely-guarded algorithm dynamically selects which ads to offer each viewer based on a variety of carefully balanced factors; including the ad’s popularity, relevance and reputation. So viewers can be sure that if they click a Adotube ad, they’ll see something relevant, interesting and fun. Importantly, this ad-selection and prioritisation process ensures that advertisers with ads that prove popular with their audience will find that they receive extra exposure, even if they’re paying less per-view than their competitors.

Constantine, CEO of Adotube says “The Internet has changed the way people watch videos… The time has come for video-advertising to catch up. The days of advertisers buying ad-views by the thousands, and just hoping that people actually pay attention is over, now we can serve targeted, relevant advertising just to viewers who actually want it. This model is better for advertisers and for viewers, because it means that video advertising is now open to any company with the creativity to create something cool, not just giant corporations.  Targeting and paying on a view-by-view basis is more measurable, more effective and more manageable. For viewers we believe this revolutionary approach will mean that they get better, more innovative paid-content about products and services that genuinely interest them. For video publishers we offer a way to monetize their content effectively, without compromising the viewing experience with obtrusive advertising”

Invitations have been sent to an undisclosed number of internet and advertising industry insiders to gain preview access to the system as plans are finalized for the formal public launch of the service to the general public in the near future. During this beta-test period, advertisers will be given a daily budget of $1000 per day to play around and familiarize themselves with the system. Publishers signing up during the period will not receive a share of revenue, but will instead be given a 65% revenue share (versus the normal 50%) once the site opens to the public.

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