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Pay per click advertising India
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Pay per click advertising
Pay per click advertising
PPC

Pay per click advertising vs. Organic Search Engine Promotion

Search Engine Optimization can be broadly classified into two types :

  • Pay per click (PPC) - you pay search engines for every visitor they send you. Visitor instantaneous.
  • Organic Search Engine Optimization - Visitor between 16 to 24 weeks

What is Pay Per Click Advertising ?

Pay Per Click Advertising offers a way to target a pre-qualified group of web users and increase your website traffic in as little as 48 hours. Organic search engine promotion can take up to 90 to 340 days to get top ten listings - PPC will allow your site to be found within 48 hours of the start of your promotion.

It is advised that you utilize the benefits of the pay per click advertising program for at least 3 months. After that, we can reevaluate the program and determine whether it would be beneficial to continue or discontinue the pay per click management services. If you are paying $1 to the search engine and and making $2 through website sales then keep it going!

Our Pay Per Click Advertising Programs Target The Following Search Engines

Google AdWords:

Google is one of the top destination sites on the web. They are a strong and growing distribution network, not only from their own Google sites but also through affiliates like America Online, Ask Jeeves, Earthlink, Lycos Canada , Netscape, Compuserve, AT&T Worldnet and NYTimes.com. They also provide targeted sponsored links to Walt Disney Internet Group Web Properties - Disney.com, FamilyFun.com, Go.com and Movies.com

Overture:

The "originator" of the pay per click search engine, Overture is well organized and widely distributed. If your listings are displayed in the top 3, you will appear on MSN and AltaVista. If your listings are displayed in the top 5, your link will also appear in Yahoo.com. If your link is displayed in the top 6, you will see results from MetaCrawler.com.

Looksmart:

Looksmart boasts a reach of 77% of all Internet users through distribution partners like MSN, Alta Vista, About.com, Netscape, CNN.com, InfoSpace Network (Dogpile.com, Excite.com, MetaCrawler.com and Webcrawler). Your listings are displayed in the main body of search results, not just "Sponsored Links" and results served according to relevancy (based on their algorithm), not the highest bid. This flat cost per click means no auctions to monitor and somebody outbidding you won't push you out of a top slot.

Lycos InSite AdBuyer:

Reach the consumers you want with Lycos InSite AdBuyer - an auction based pay per click product. Create and manage keyword-targeted ads to promote your web site throughout the Terra Lycos Network, including Lycos, HotBot, Terra.com, Tripod, Angelfire, Gamesville, and beyond.

Here are our 3 different Pay Per Click packages :

PPC OPTION 1 - basic level pay for performance program :

- Inclusion in major ppc search engines
- Promotion of up to 25 keyword terms
- Daily bid maintenance
- Monthly click-thru reports

PPC OPTION 2 - intermediate level pay for performance program :

- Inclusion in major ppc search engines
- Promotion of up to 50 keyword terms
- Daily bid maintenance
- Monthly click-thru reports

PPC OPTION 3 - advanced level pay for performance program :

- Inclusion in major PPC search engines

- Promotion of up to 100 keyword terms
- Daily bid maintenance
- Monthly click-thru reports

Like our search engine marketing approach, contact Us for a Pay per click advertising quote.



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