B2B/B2C Ecommerce Website Design

Case Study : Retail and Wholesale Silk Flower Shopping Portal


, is a Michigan based retail and wholesale silk flowers distributor whose primary concern was creating a modern e-commerce portal targeting Wholesellers (B2B) and single shoppers (B2C). The Wholesale Price and Offers are Login Specific with various user types concealed within the business logic tier. The Grouping and Sign In is Admin generated and various custom logic have been implemented to segregate buyers. It was critical for them to find a creative Web Application Development partner capable of delivering the complete end to end ecommerce solution. They selected Dassnagar Infosystems to assist them in building their floral store both visually and functionally and then optimise the site for top ten search engine rankings.

RFQ Features :

The Solution

Dassnagar Infosystems based the solution around a bespoke e-commerce application designed and developed as per needs. Harnessing existing component libraries and .NET framework significantly reduced the time and cost involved in delivering the robust B2B/B2C ecommerce application though it was done from scratch. The client immediately benefited from all of the features built into the ecommerce software, such as updateable online catalog, inventory management, content management, customer management and order management. The scalable architecture of the ecommerce shopping site application also made it a much simpler proposition when it came to creating a custom component to integrate the website with the order fulfillment system. All orders are captured securely into the system, benefiting from the same automated order processing of online orders.

In addition, Dassnagar Infosystems created a custom shipping module to enable end user to send the same product to multiple shipping address all within a single transaction. Shipping cost, Discounts, Rebate, Freebies are automatically implemented depending on product type, shipping destination, order value.

Finally, the Ecommerce application design allowed the client to select a suite of functionality which fulfilled their unique business needs. They opted for the e-Coupons, Gift Certificates, Cross Sell and Advanced-Shipping add on module. The Advanced-Shipping module accommodates real-time shipping integration and international shipping through the website, giving precise costs and shipment tracking. The Cross Sell module encourages customers to purchase products related to items on the site which are of interest to them. The eCoupons module can be used to reward loyal customers or bring them back to the site, or encourage people to provide feedback by filling up the survey form.

Updateadble search engine friendly Catalog + Inventory Management
Admin can create a dynamic catalog with an unlimited number of products and manage the inventory with simple but powerful administration tools.

Content Management
The built-in content management system allows you to manage every page on your website, harnessing an easy to use WYSIWYG interface

Secure Shopping Cart
Receive domestic and international orders securely; calculate discounts, tax and shipping costs, and process transactions through industry-best technology.

Shipping & Fulfillment
Create custom shipping options, or optionally integrate with UPS, Fedex or USPS for real-time quotes and tracking.

Payment Processing
Process credit cards automatically on your website with iTransact advanced integration.

Merchandising
Increase your sales by positioning complementary products on the page, giving shoppers the opportunity to purchase similar items.

Customer Account Management
Administer all of your customer data through simple web-based tools.

Customer Personalization
Give customers the ability to personalize product selection and purchase options.

Address Book
Store upto 50 Shipping Address and save time in future ordering.

Order Confirmation and Tracking
Dynamically generates sales confirmation emails and order tracking pages to improve customer care and reduce administration costs.

Affiliates Program
Establish partnerships and offer financial incentives for others to drive customers to your website.

e-Coupon Discounts
Encourage existing customers to return to your site or offer discount coupons as a promotional measure to get new ones.

Gift Certificates
Encourage existing customers to buy gift certificates and send them to their near and dear ones.

Detailed Site Traffic & Sales Reports
Presents real-time sales and customer traffic statistics to help you drive sales and forecast revenue.
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