B2B/B2C Ecommerce Website Design
Case Study : Retail and Wholesale Silk Flower Shopping Portal
, is a Michigan based retail and wholesale silk flowers distributor whose primary concern was creating a modern e-commerce portal targeting Wholesellers (B2B) and single shoppers (B2C). The Wholesale Price and Offers are Login Specific with various user types concealed within the business logic tier. The Grouping and Sign In is Admin generated and various custom logic have been implemented to segregate buyers. It was critical for them to find a creative Web Application Development partner capable of delivering the complete end to end ecommerce solution. They selected Dassnagar Infosystems to assist them in building their floral store both visually and functionally and then optimise the site for top ten search engine rankings.
RFQ Features :
- Develop a cutting edge Ecommerce Shopping Portal that entertains both single shoppers (B2C model) and Bulk Buyers (Wholesale Model) within a single site. The Middle tier encapsulates the custom business logic of the B2B transaction based on User Types defined by Site Administrator with restrictive access.
- Search engine friendliness was an extremely important criteria. They wanted a ecommerce design firm who is equally reliable as an SEO specialist.
- The site would appear to be B2C but Wholesale (B2B) is the motto. Price, Lot size, Discount, Rebate, Shipping Cost and Payment policy would be based on Member Types and Member Groups.
- Admin can create unlimited categories and subcategories, add unlimited products, swap products among categories, manage customers, draft email templates, view reports, generate static pages, design and email newletters etc - at par with any enterprise floral store. The entire Admin is encrypted and hacking is a distant dream.
- Fund Manager : Prior to purchase, Wholesale customers have to maintain a necessary credit in their Private Fund manager account. Checkout is in multi-step and all wholesale orders placed must be approved by Admin before the transaction amount is deducted from Fund Manager and auto-response notification is emailed. The process prevents chargeback and credit card frauds. Logically similar to Walmart, Amazon.
- Merchandising - Cross Sell, Up sales, Gift Certificates, e-coupons, Discounts, Freebies, Newsletters, Survey, Static Pages etc
- Deploy automatic email notification system to notify management, customers, and vendors of trip status and actions required.
- Integrate iTransact payment gateway - Advanced XML integration with Recurring payment option.
- Custom business logic in B2B (wholesale) section protected by Non Disclosure Agreement.
The Solution
Dassnagar Infosystems based the solution around a bespoke e-commerce application designed and developed as per needs. Harnessing existing component libraries and .NET framework significantly reduced the time and cost involved in delivering the robust B2B/B2C ecommerce application though it was done from scratch. The client immediately benefited from all of the features built into the ecommerce software, such as updateable online catalog, inventory management, content management, customer management and order management. The scalable architecture of the ecommerce shopping site application also made it a much simpler proposition when it came to creating a custom component to integrate the website with the order fulfillment system. All orders are captured securely into the system, benefiting from the same automated order processing of online orders.
In addition, Dassnagar Infosystems created a custom shipping module to enable end user to send the same product to multiple shipping address all within a single transaction. Shipping cost, Discounts, Rebate, Freebies are automatically implemented depending on product type, shipping destination, order value.
Finally, the Ecommerce application design allowed the client to select a suite of functionality which fulfilled their unique business needs. They opted for the e-Coupons, Gift Certificates, Cross Sell and Advanced-Shipping add on module. The Advanced-Shipping module accommodates real-time shipping integration and international shipping through the website, giving precise costs and shipment tracking. The Cross Sell module encourages customers to purchase products related to items on the site which are of interest to them. The eCoupons module can be used to reward loyal customers or bring them back to the site, or encourage people to provide feedback by filling up the survey form.
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Updateadble search engine friendly Catalog + Inventory Management Admin can create a dynamic catalog with an unlimited number of products and manage the inventory with simple but powerful administration tools. |
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Content Management The built-in content management system allows you to manage every page on your website, harnessing an easy to use WYSIWYG interface |
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Secure Shopping Cart Receive domestic and international orders securely; calculate discounts, tax and shipping costs, and process transactions through industry-best technology. |
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Shipping & Fulfillment Create custom shipping options, or optionally integrate with UPS, Fedex or USPS for real-time quotes and tracking. |
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Payment Processing Process credit cards automatically on your website with iTransact advanced integration. |
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Merchandising Increase your sales by positioning complementary products on the page, giving shoppers the opportunity to purchase similar items. |
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Customer Account Management Administer all of your customer data through simple web-based tools. |
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Customer Personalization Give customers the ability to personalize product selection and purchase options. |
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Address Book Store upto 50 Shipping Address and save time in future ordering. |
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Order Confirmation and Tracking Dynamically generates sales confirmation emails and order tracking pages to improve customer care and reduce administration costs. |
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Affiliates Program Establish partnerships and offer financial incentives for others to drive customers to your website. |
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e-Coupon Discounts Encourage existing customers to return to your site or offer discount coupons as a promotional measure to get new ones. |
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Gift Certificates Encourage existing customers to buy gift certificates and send them to their near and dear ones. |
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Detailed Site Traffic & Sales Reports Presents real-time sales and customer traffic statistics to help you drive sales and forecast revenue. |
