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Building a SEO-Friendly Website

1. Choosing a domain name

Domain Name in Internet is the identity of your business. Selecting the right domain name for your website is important for your future success. Not only does the domain name need to be logically themed to your business and be fairly easy to remember, but your choice of domains can have an effect on your placement within search engines.

Keyword Importance

The actual domain name of your website may be included as one of the factors considered by the large search engines in determining whether your web site is relevant for a specific keyword. As a result, including the most-searched keyword for your business in the domain name itself can increase your sites relevance in search result pages (SERPs). The SEO India Keyword Suggestion Tool is a great resource for figuring out which keywords are the most important for your business, and thereby can be considered as an important part of your domain name.

There are of course many examples of seemingly irrelevant domain names that perform exceptionally well on search engines. The domain name of Google is a perfect example. Search engines use complex algorithms to determine a websites relevance, so remember that this is just one of many factors.

Alphabetically Speaking
The value of creating a great brand exceeds the advantage of being the first on alphabetical lists with a nonsensical domain name.

Think Branding
Building a great brand should be a primary goal of most online businesses. The almighty Brand is among the companys core assets. Since a strong presence on the Internet is becoming more and more important for even traditional businesses, the right company name and URL choice can be vital to your businesss success. Choose a name which is easy to remember, easy to pronounce, and does not infringe on existing trademarks.

The goal of corporate branding was eloquently summarized by Marketing Sherpa:

We are building a religion
We are making a brand
Were the only ones to turn to
When your castles turn to sand

An easy-to-remember domain name is a valuable tool for your business promotion and recognition.

Including hyphens in a domain name has its pros and

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