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Type of Website

Step 1: Decide on the Type of Web Site You Need

The type of Web site you need depends on the nature of your business and the goals you have for the site.

A brochure Web site is the easiest to build (www.rotamech.com is a good example). These sites also called static site or HTML sites combine the roles of online brochure, and enquiry generation by having contact form. Brochure sites are used primarily by start-up business of all types, restaurants and other small businesses that need to promote their message online so that customers can know about them. Brochure sites usually have basic information about the business's products or services, location, and the hours it's open. They make heavy use of photographs and marketing copy to entice potential customers to visit. Optimising Static Websites are also easier as search engines prefer static pages.

If you need to frequently update your web pages and do not have HTML knowledge, then you should go for an Updateable Website. These sites are powered by Content Management solution that enables you to add/edit and delete content using an online panel protected by Password. Overall it gives you the flexibility to update your site without engaging a designer and you can do at your convenience.

If want to sell your company's products directly to customers, you will need am Ecommerce Web site that revolves around a product database (online catalog) (www.teamoods.com is a good example). Each product in the product catalog contains a thorough description, photograph and product reviews. Catalog sites need CMS that manages the catalog and a shopping cart, with shipping calculator and credit card payment integration. Ecommerce sites can be made as cheaply as 1,000 USD using FREE Open source frameworks like osCommerce, Comercus but eventually such sites do not attain search engine rankings nor gives your customer to expose his credit card to a site that is made from free source codes. Freelance firms mostly rely on existing open source products which they can skin and sell at flat rates and short timelines. Freelance firms are ideal for those Customers who are shopping for the cheapest offers available.

Many businesses publish or distribute newsletters, articles, bulletins, reports, editorial opinions, educational materials, cartoons, music, animations, and other information (www.teamoods.com is a good example). These sites are usually heavy with text and graphics and are often designed to resemble an enterprise image.

Once you choose the general type of site you want, you need to decide what features you will offer. The choices are almost unlimited, but some of the most popular additional features are: membership, video broadcasting, blogs, message boards, news bulletins, stories, free file storage space, slide shows, personal home page and automated customer service.

Before deciding the type of Web site you need, look at your competitor's sites and position your site accordingly.


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