Winning Search Engine Optimization strategies
Engine Optimization is a crucial element of online marketing – and
one of the keys for the successful planning and implementation is
getting the right SEO strategies into practice. Following a logical
and sequential process when optimizing your site will bring in higher
ranking results faster.
Analysing the website that needs to be optimized is the first step
in your optimization strategy. Break down the website structure,
closely examine all aspects of the existing site – and come up with
a new site structure and design if required. Make sure that all web
design specifications of the site meet the technical parameters of the
Search Engines .Content is another strategic issue that needs careful
analysis. Find out the density of the required keywords on pages of
the site, and draw up a plan to develop newer keywords and fresh
content based on these keywords.
Start the Optimization Process
After looking over and deciding on new design and content parameters,
it’s now time to implement the changes you feel are required. Here,
you need to look at both on-page and off-page optimization factors.
While on-page factors include having a keyword-rich content area and
ensuring that the website follows design elements that can be easily
understood by the search engine spider robots during the submission
process, off-page factors like titles, meta descriptions, headings,
alt tags and keyword tags too carry a lot of weightage with Search
Engines. So make sure that your optimization process includes a
holistic approach !
Submitting to the Search Engines
Choose the right search engines and directories to submit your site
to. Google and Yahoo together drive more than 80 % of the search
engine traffic, so submitting to these two directories first makes
the most sense! Altavista, MSN Search, Teoma and Lycos are some other
search engines that you can submit to. The Open Directory Project is
a good directory that you can submit to. While submitting, remember
to follow the guidelines followed by each search engine and
directory. Choose the categories and sub-categories into which you
will submit your site URLs. Also, keep in mind that while some search
engines have free submission policies, Yahoo charges for website
submission for its commercial categories. While search engines
usually take anything from 4-6 weeeks to accept submissions and for a
website to be reflected on its search pages, keep around 2-3 months
for your submission process.
Linking to the Right Sites
Search Engines like Google place a lot of emphasis on linking to the
right sites. If a website selling shoes needs to be optimized,
relevant linking sites would relate to the shoe industry, the leather
industry, sites showcasing shoe fashions and trends, site relating to
shoe accessories and so on. However, be careful as linking to
irrelevant sites and link farms might count against your site,
harming your site rankings!
Site Monitoring, Reporting and Maintenance
All the hard work that has gone into analyzing, optimizing and
submitting a website needs constant follow-up processes. Monitoring
the optimization process, checking up on the search engine listings
and rankings of your websites across various search engines and
directories, figuring out what keywords and meta tags work and which
ones don’t – are all part of your SEO monitoring process.
Developing the right monitoring and reporting processes will
ultimately help with the site rankings. Based on the results from
checking up on your rankings, you also need to implement required
changes that will help maintain the high ranks that your optimized
website truly deserves!
For the best in Search Engine Optimization strategies that
produce winning results for your site, Dassnagar can be an ideal
choice. Contact Us for a Search Engine Optimization