Search Engine Ranking
query on a crawler-based search engine often turns up thousands or
even millions of matching web pages. In many cases, only the 10 most
"relevant" matches are displayed on the first page. Anything
beyond the third page is overlooked. Ranking for competitive search
phrases is the goal of any Search Engine Ranking campaign. Here
are the basic things that should be taken care :
Your Target Keywords
target keywords should always be at least two or more words long. For
example, say you have a page devoted to search engine optimization.
Anytime someone types "search engine optimization," you want
your page to be in the top ten results. Then "search engine
optimization," is your target keywords for that page. Dassnagar
provide Keyword analysis report based on principal key phrase
submitted by client. We have our own built Word Tracker software.
sure your target keywords appear in the crucial locations on your web
pages. The page's HTML title tag is most important. Failure to put
target keywords in the title tag is the main reason why perfectly
relevant web pages may be poorly ranked. Description tag is also
important in some search engines like Yahoo. Other than this, proper
placement of keyword in the content fetches dividends. Keyword rich
text doesn't always fetch good rankings, rather appropriate placement
of key phrases is the only way one achieves a top ten search engine
Have Relevant Content
of a search engine is to fetch a site with good quality content
relevant to the search phrase. For example a Search with "Web
Development company India" brings www.dassnagar.com
to Google #2 position. Quite rightly our services are in or around Web
Development and we are a company and not a Developer.
major search engine uses link analysis as part of their ranking
algorithms. This is done because its very difficult for webmasters to
"fake" good links, in the way they might try to spam search
engines by manipulating the words on their web pages. As a result,
link analysis gives search engines a useful means of determining which
pages are good for particular topics.
building links, you can help improve how well your pages do in link
analysis systems. The key is understanding that link analysis is not
about "popularity." In other words, it's not an issue of
getting lots of links from anywhere. Instead, you want links from good
web pages that are related to the topics you want to be found for.
Search Engine Stumbling Blocks
search engines see the web the way someone using a very old browser
might. They may not read image maps. They may not read frames. You
need to anticipate these problems, or a search engine may not index
any or all your web pages.
Have HTML (static links)
Often, designers create only image map links from the home page to
inside pages. A search engine that can't follow these links won't be
able to get "inside" the site. Unfortunately, the most
descriptive, relevant pages are often inside pages rather than the
Solve this problem by adding some HTML hyperlinks to the home page
that lead to major inside pages or sections of your web site. This is
something that will help some of your human visitors, also. Put them
down at the bottom of the page. The search engine will find them and
Also consider making a site map page with text links to everything in
your web site. You can submit this page, which will help the search
engines locate pages within your web site.
Finally, be sure you do a good job of linking internally between your
pages. If you naturally point to different pages from within your
site, you increase the odds that search engines will follow links and
find more of your web site
Stay away from too much of Flash and high resolution graphics
Flash output is a shockwave which is a binary file. Search engines
cant read a binary so they neglect it. Flash doesn't hinder search
engine optimization if the page download time is less than 1 sec.
However to have that flash and graphics size have to be kept minimum
to have faster download. Search engine spiders do not have the time
to wait for a response more than a second. This is the reason SEO's
ask customer not to be too fascinated by flash.
Search Engine Optimization is the toughest of all Internet
services. Though not a rocket science but requires sound programming
knowledge and capabilities to optimise graphics and flash. Dassnagar
has a history of over 400 SEO projects. Contact Us for a Search Engine Optimization